1. In order to start with your analysis, you need to name it first in 'Analysis name'.
2. As a second step, you need to select the issue mapping to use in your analysis. Datamaran provides data-driven, industry-specific Issue mapping templates curated by our experts and aligned with major reporting standards; you can use the one that corresponds to your company's sector or modify it to tailor them to your company's specific list of issues.
3. The next step is for you to populate the stakeholders' views by selecting the parameters required that suit your company: Industries & Peers, Regulators, Policy Makers, Media. As well as the optional stakeholders: Suppliers, Customers, Investors.
Besides the listed ones, Datamaran gives you the possibility of adding additional stakeholders (up to 12 stakeholder groups) by clicking on 'Add New'. You are also able to populate stakeholder groups with your own sources using 'Use Custom Data'.
4. Once you have populated the external stakeholder information, you can define your company’s view by populating internal information in 'Internal Priorities'. Here you can select three types of sources of information, either your company latest sustainability report, financial report or you can upload your own data by clicking 'Use Custom Data'.
Also, Datamaran allows adding additional Internal stakeholders or internal groups (up to 12 ) by clicking on 'Add New'. This field can be used to upload internal information like surveys or interviews of employees, board members, etc.
5. The last step you need to take is to rank your stakeholders.
There are two ways you can do this :
a. One of the two ways in which you can do this is 'Relative Ranking'. Here you will designate individual importance of each stakeholder with regards to your company on a Low - to High + scale. Assigning a value of None to a stakeholder group removes it from the analysis.
b. Alternatively, you have the option 'Set Manually' where you are able to assign a percentage in order to rank each stakeholder group, selecting how much weight you would like to attribute to each stakeholder. Within this process, you must ensure the collective weighting adds up to 100%. Assigning a weight of 0% to a stakeholder group removes it from the analysis.
6. You then need to click 'Save and run analysis', and the analysis will be generated and a matrix created. You have the option to see the summary of the analysis results in the Stakeholder view.
The video below shows you how to do it.